While being one of the premier local shapers in the Santa Cruz area, Kyle Johnson, aka JuiceBox, also has quite a key eye for classic lettering and signage. His work is largely a testament to surf culture long past for some, but alive and thriving for many of us.
"Over the past few years I have been studying traditional sign painting techniques and it has become somewhat of an obsession. I love how much character letters and words can have when produced in this way. What you see here is a combination of what I’ve learned about painting letters combined with my views of what “surf culture” is and should be.
Some of these posters are quotes heard out in the lineup or from things I’ve read, some are jokes and jargon that my friends and I throw around, and others are simply made up. These posters are an homage surfing and the lifestyle that comes with it." - JuiceBox
Originally from Los Angeles, JuiceBox moved to Santa Cruz after graduating from UCSD in 2009 on a mission to become a professional surfboard shaper. Inspired by the true craftsmen of the industry, his goal is to embrace and learn the craft from start to finish and constantly strive for higher quality both in design and aesthetic.
Building surfboards is simply an integration of all that he likes to do: surfing every day in this wave rich region influences the types of boards he builds and the creative freedoms of the glassing process are constantly developing in response to his artistic sensibilities. All JuiceBox Surfboards are designed on an individual basis and built from start to finish at Almar Surf Works in Santa Cruz, Ca.
He'll have a couple boards on site, as well as displaying his classic prints that pay tribute to California surf culture. Stoked.
Just a handful of Tier 2 tickets still available, be sure to snag a couple while ya can...
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