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Behind the Scenes with DIO Co-Founder & Booker, Jeff Wilson - by Garrett Bethmann

Steven Stubblefield

The Do-It-Ourselves Fest musical philosophy can pretty much be summed up in three words: book dope shit. Simple philosophy, really, and one that has been faithfully followed sine the festival’s inception in 2013. It’s also kind of a hard thing to do. Festivals nowadays, especially behemoths like Bonnaroo, Outside Lands and Coachella, have the tendency to skew lineups to the broadest and most bankable acts, creating a situation where lineups can quickly become stale and unoriginal.

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What is Do it Ourselves Fest?? Story by Garrett Bethmann

Garrett Bethmann

The red trees were thick as thieves and rose powerfully above the lush, green underbrush of the forest. Behind me was five hours of dreams and thoughts as I traveled from one side of California to the other one April morning. Ahead of me lay a winding track of road that knotted and twisted up through the steep, coastal mountains outside of Santa Cruz.

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